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Step 1: Know Your Goals

Trying to achieve influencer status on LinkedIn will feel like going in circles if you don’t first define your goals.

For instance:

• Do you want to get more followers on the platform?
• Do you want other LinkedIn users to visit your blog?

To begin, make a list of all the possible goals you can achieve through gaining influencer status on LinkedIn.

Once you’ve selected the right ones, it’ll be easier to build your strategy around these goals.

For example, you want to become an influencer on LinkedIn to get clients for your freelance writing business.

Once you’ve listed this goal, you go on to take steps that’ll make you the best choice for people looking for a freelance writer.

• You post exceptional content to show readers your writing skills.
• You make a list of your writing experience and expertise.
• You share rich media related to your profession.

Knowing your goal is the first step on the path to achieving it.

Step 2: Create a Superstar Profile

When people click on your profile, they don’t want to see a blank photo and little to no information.

They want to be impressed by who you are.

Describe yourself, your passions, and accomplishments.

Use stunning graphics.

lthough LinkedIn focuses on B2B and jobs, this doesn’t mean you should be impersonal and overly formal.

In business as in life, it’s about making real connections with real people.

And your profile should show that, highlighting who you are and what your brand can do.

Step 3: Create & Curate Standout Content

Once your profile is ready, it’s time to prove your expertise in your industry.

One excellent way to do it is through posting content.

What kind of content should you post?

Content That Speaks to Your Specific Audience

Before you even start writing, chalk out an audience persona.

You want to hit all your audience’s hot buttons with your content.

For example, you own a copywriting service. You want to attract clients who understand that paying for quality copy is a smart investment.

To address these people, you wouldn’t write content on a topic like “Five reasons to invest in quality copywriting.” Instead, you’d do something like, “Five standout elements to look for when selecting the best copywriting agency.”

Knowing exactly who you’re speaking to will help you create consistent content.

Spectacular Content

The content you create should be uniquely yours.

It should enrich readers so they’ll feel they’ve gained something priceless each time they consume what you’ve written.

To do this, learn about your readers.

Understand what they’re trying to achieve.

Then, go online and read blogs on your topic.

How can you improve what’s already been written?

Make your content stand out.

Also, be trustworthy.

Back up facts with stats, use charts and graphs, and cite reliable sources.

You want everything you write to be solid.

Media-Rich Content

Pixar story artist Emma Coats has tweeted a series of rules of storytelling so you can learn how to tell a story the Pixar way:

#1: You admire a character for trying more than for their successes.

#2: You gotta keep in mind what's interesting to you as an audience, not what's fun to do as a writer. They can be different.

#3: Trying for theme is important, but you won't see what the story is actually about til you're at the end of it. Now rewrite.

#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.

#5: Simplify. Focus. Combine characters. Hop over detours. You'll feel like you're losing valuable stuff but it sets you free.

#6: What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?

#7: Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.

#8: Finish your story, let go even if it's not perfect. In an ideal world you have both, but move on. Do better next time.

#9: When you're stuck, make a list of what WOULDN'T happen next. Lots of times the material to get you unstuck will show up.

#10: Pull apart the stories you like. What you like in them is a part of you; you've got to recognize it before you can use it.

#11: Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you'll never share it with anyone.

#12: Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th - get the obvious out of the way. Surprise yourself.

#13: Give your characters opinions. Passive/malleable might seem likable to you as you write, but it's poison to the audience.

#14: Why must you tell THIS story? What's the belief burning within you that your story feeds off of? That's the heart of it.

#15: If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.

#16: What are the stakes? Give us reason to root for the character. What happens if they don't succeed? Stack the odds against.

#17: No work is ever wasted. If it's not working, let go and move on - it'll come back around to be useful later.

#18: You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.

#19: Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.

#20: Exercise: take the building blocks of a movie you dislike. How d'you rearrange them into what you DO like?

#21: You gotta identify with your situation/characters, can't just write 'cool'. What would make YOU act that way?

#22: What's the essence of your story? Most economical telling of it? If you know that, you can build out from there.

For more insights follow me on LinkedIn: https://www.linkedin.com/in/thukralkapil/

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