Audio is a great lead generation tool, and it is also an integral part or you can say soul of a video. But recording audio or video at home comes with a lot of challenges like background noise, fan/ AC noise, etc.

I had these challenges when I started recording the videos in 2018. And during my 1-1 sessions with coaches and leaders, I have observed that they were facing similar challenges and some of them have gone an extra step to hire a recording studio just to get a noise-free sound.

The lesson learned was leaders struggle with frontline skills.

And that is where a 30-minute audio editing challenge or say a tutorial video idea came into my mind and I recorded this out of the box audio editing 30-minute challenge for leaders, coaches, consultants or anyone who wants to remove the noise from their audios/ videos and second, this challenge also covers how to amplify the sound of an audio/video.

The 30-minute audio challenge tutorial is free for all the SalesMOJO University members.

Watch me doing a live demonstration in the member's area.

#audioediting #podcasting #videoproduction #leadgeneration #b2bsales #modernselling #virtualselling #socialselling #salesmojo #allaccesspass

Given the nature of social media, tapping into the power of your employees should be a consideration for all brands - employee-posted content not only generates more reach and response, but its also seen as more authentic, and therefore, more likely to inspire action.

Really, you only need to think about your own social media behaviors in this regard. Are you more likely to stop and read a post from a brand, or someone you know who works for that company?

(After ten years) Sales Guru n to me: You need to create value! 

Me to Gurus: First, tell me what is value, how do you define value?

A Glance into Buyer's Inner Value with a couple of examples:

1. Power (example: Does your product/services make them powerful?)

2. Fame 

3. Knowledge (example: Everyone wants to look smart-does your product/services/meeting help them to level-up their IQ)

Small thing but can have a significant impact. #Innershell #HumanFirst #Relationship #Conversation #PeopleSkills

👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻

LinkedIn: https://www.linkedin.com/in/thukralkapil/

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You can't build a long-lasting relationship with buyers until you map these two inner parameters of Buyer Persona. 

 Most of the sales training talk about Buyer Persona and then they give you a beautiful matrix "A Buyer Persona Matrix," (for me it started with 4 personas, and as my sales practice continued, it reached to 8 personas), and you as a seller or account manager needs to identify these personas and then put that buying committee member under that persona tab in your software or excel sheet. 

However, do you know the buyer persona is just an outer shell and to build a strong relationship and rapport with your buyers you need to master the inner shell? And, the inner shell contains two fundamental personality parameters, and they are "Intelligence" and "Values." My curious question to you, Do you know your buyer's "Intelligence Matrix" and their "Values Matix"? 

#CustomerRelationship #SalesEnablement #SalesEffectiveness #ConversationSkills 

Video Copyrights ©Kapil Thukral