Does your business have an employee advocacy program in place to help amplify your employer branding efforts?
Given the nature of social media, tapping into the power of your employees should be a consideration for all brands - employee-posted content not only generates more reach and response, but its also seen as more authentic, and therefore, more likely to inspire action.
Really, you only need to think about your own social media behaviors in this regard. Are you more likely to stop and read a post from a brand, or someone you know who works for that company?
