How to Become an Influencer on LinkedIn

Step 1: Know Your Goals

Trying to achieve influencer status on LinkedIn will feel like going in circles if you don’t first define your goals.

For instance:

• Do you want to get more followers on the platform?
• Do you want other LinkedIn users to visit your blog?

To begin, make a list of all the possible goals you can achieve through gaining influencer status on LinkedIn.

Once you’ve selected the right ones, it’ll be easier to build your strategy around these goals.

For example, you want to become an influencer on LinkedIn to get clients for your freelance writing business.

Once you’ve listed this goal, you go on to take steps that’ll make you the best choice for people looking for a freelance writer.

• You post exceptional content to show readers your writing skills.
• You make a list of your writing experience and expertise.
• You share rich media related to your profession.

Knowing your goal is the first step on the path to achieving it.

Step 2: Create a Superstar Profile

When people click on your profile, they don’t want to see a blank photo and little to no information.

They want to be impressed by who you are.

Describe yourself, your passions, and accomplishments.

Use stunning graphics.

lthough LinkedIn focuses on B2B and jobs, this doesn’t mean you should be impersonal and overly formal.

In business as in life, it’s about making real connections with real people.

And your profile should show that, highlighting who you are and what your brand can do.

Step 3: Create & Curate Standout Content

Once your profile is ready, it’s time to prove your expertise in your industry.

One excellent way to do it is through posting content.

What kind of content should you post?

Content That Speaks to Your Specific Audience

Before you even start writing, chalk out an audience persona.

You want to hit all your audience’s hot buttons with your content.

For example, you own a copywriting service. You want to attract clients who understand that paying for quality copy is a smart investment.

To address these people, you wouldn’t write content on a topic like “Five reasons to invest in quality copywriting.” Instead, you’d do something like, “Five standout elements to look for when selecting the best copywriting agency.”

Knowing exactly who you’re speaking to will help you create consistent content.

Spectacular Content

The content you create should be uniquely yours.

It should enrich readers so they’ll feel they’ve gained something priceless each time they consume what you’ve written.

To do this, learn about your readers.

Understand what they’re trying to achieve.

Then, go online and read blogs on your topic.

How can you improve what’s already been written?

Make your content stand out.

Also, be trustworthy.

Back up facts with stats, use charts and graphs, and cite reliable sources.

You want everything you write to be solid.

Media-Rich Content