Buyer Persona Matrix- Buyer's Values Part-3
Sales Guru 1 to me: You need to create value!
(After ten years) Sales Guru n to me: You need to create value!
Me to Gurus: First, tell me what is value, how do you define value?
I am sharing the buyer's values (the inner shell) which can help to make a long-lasting relationship with buyers. (Last two inner shell videos on Buyer Persona and Buyer's intelligence are here: Video-1: https://www.youtube.com/watch?v=g0Q5JzeUsIk
Video-2: https://www.youtube.com/watch?v=QsWFUXEJCB8).
A Glance into Buyer's Inner Value with a couple of examples:
1. Power (example: Does your product/services make them powerful?)
2. Fame
3. Knowledge (example: Everyone wants to look smart-does your product/services/meeting help them to level-up their IQ)
4. Uniqueness
5. Money
6. Perfection
7. Network
8. Relationship
9. Experience (example: Talking to you, investing in your product/services- Does this help them to build their CV/ Profile/ Resume stronger?)
So take the human first approach and draft your conversations by keeping each buyer and their respective values in mind, as this will surely help you to build trust and long-lasting relationships.
Small thing but can have a significant impact. #Innershell #HumanFirst #Relationship #Conversation #PeopleSkills
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