(After ten years) Sales Guru n to me: You need to create value! 

Me to Gurus: First, tell me what is value, how do you define value?

You can't build a long-lasting relationship with buyers until you map these two inner parameters of Buyer Persona. 

 Most of the sales training talk about Buyer Persona and then they give you a beautiful matrix "A Buyer Persona Matrix," (for me it started with 4 personas, and as m...