Buyer Persona Matrix 2019

You can't build a long-lasting relationship with buyers until you map these two inner parameters of Buyer Persona. 

 Most of the sales training talk about Buyer Persona and then they give you a beautiful matrix "A Buyer Persona Matrix," (for me it started with 4 personas, and as my sales practice continued, it reached to 8 personas), and you as a seller or account manager needs to identify these personas and then put that buying committee member under that persona tab in your software or excel sheet. 

However, do you know the buyer persona is just an outer shell and to build a strong relationship and rapport with your buyers you need to master the inner shell? And, the inner shell contains two fundamental personality parameters, and they are "Intelligence" and "Values." My curious question to you, Do you know your buyer's "Intelligence Matrix" and their "Values Matix"? 

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