(After ten years) Sales Guru n to me: You need to create value! 

Me to Gurus: First, tell me what is value, how do you define value?

I am sharing the Intelligence Matrix to understand your buyers better to build long-lasting relationships. (my last video on Buyer Persona https://www.youtube.com/watch?v=g0Q5J...) 

In 1983, American psychologist Howard Gardner introduced his Theory of Multiple Intelligences. His theory suggests...