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Pixar story artist Emma Coats has tweeted a series of rules of storytelling so you can learn how to tell a story the Pixar way:

#1: You admire a character for trying more than for their successes.

#2: You gotta keep in mind what's interesting to you as an audience, not what's fun to do as a ...

(After ten years) Sales Guru n to me: You need to create value! 

Me to Gurus: First, tell me what is value, how do you define value?

I am sharing the Intelligence Matrix to understand your buyers better to build long-lasting relationships. (my last video on Buyer Persona https://www.youtube.com/watch?v=g0Q5J...) 

In 1983, American psychologist Howard Gardner introduced his Theory of Multiple Intelligences. His theory suggests...

You can't build a long-lasting relationship with buyers until you map these two inner parameters of Buyer Persona. 

 Most of the sales training talk about Buyer Persona and then they give you a beautiful matrix "A Buyer Persona Matrix," (for me it started with 4 personas, and as m...